Throughout a visit to Northern California in April, Better Homes and Gardens Real Estate LLC President and CEO Sherry Chris exhausted day surveillance a Sonoma-area real estate agent and visiting open houses.
She was particularly frightened by one open house in which the listing agent had set up a cappuccino bar for visitors.
"It expectant agents to stay just about and talk a bit," she said, adding that such information can be key for a relationship-based business.
"Providing that tremendous service -- going above and away from needs to happen at the business level and the agent-to-agent level," said Chris, who has built up the Better Homes and Gardens Real Estate permit network to about 200 offices and 7,000 sales associates, with operations in 21 states, since its official launch under the Realogy Corp. sunshade in 2008.
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